The annual Content Marketing Spending Survey by Junta42 has been published. And it has some nice predictions:
- Content Marketing Spending comprises 33% of the total marketing budget
- Smaller companies spend more than 2x that of larger companies on content marketing
- White papers and case studies continue to be mainstays in the content marketing portfolio!!!
So that is great news for us, and once again a proof that we are on the right track with combining content marketing with lead generation.
The full detail on the report and the report itself on this link.
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Tags: content marketing, Junta42, white paper
