Is the white paper dead for B2B marketing?

A nice blogpost from Paul Dunay as a result of his conversation with the Bloom Group. The group claims that white paper is about to die as a response to all the new media.

This is not very good news for our platform :-)

But the good news is that the comments on this post are of great value and are giving a new approach on the use of some types of media. …and also Michael Stelzner put up his comment.

The post and comment can be found here.

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