WhitepaperCentral

Top 10 mistakes in writing a white paper

rienvdb — Tue, 07 Sep 2010 14:34:05 +0000

Kyle Craig, technologist, writer, marketer and the man behind thewhitepaperplace.com , has made a nice presentation on mistakes you could make in writing white papers.

The presentation is not a nice and creative powerpoint, but has lots of text. Absolutely normal as you know that this needs some explanation and extra content.

Thanks Kyle for the summary!

Is the white paper dead for B2B marketing?

rienvdb — Mon, 21 Jun 2010 12:41:39 +0000

A nice blogpost from Paul Dunay as a result of his conversation with the Bloom Group. The group claims that white paper is about to die as a response to all the new media.

This is not very good news for our platform

But the good news is that the comments on this post are of great value and are giving a new approach on the use of some types of media. …and also Michael Stelzner put up his comment.

The post and comment can be found here.

Before you start your white paper project, ask these questions…

rienvdb — Wed, 24 Mar 2010 11:52:48 +0000

Michael Stelzner recently made a nice summary on how to start a great white paper strategy for you company. In 4 parts.

And because the 4 parts are now finished, we are happy to provide you the links with this really qualitative content. Hope you learn a lot from these ideas, questions and answers.

White papers and case studies mainstays in Content Marketing Spending Survey

rienvdb — Tue, 26 Jan 2010 07:23:25 +0000

The annual Content Marketing Spending Survey by Junta42 has been published. And it has some nice predictions:

Content Marketing Spending comprises 33% of the total marketing budget
Smaller companies spend more than 2x that of larger companies on content marketing
White papers and case studies continue to be mainstays in the content marketing portfolio!!!

So that is great news for us, and once again a proof that we are on the right track with combining content marketing with lead generation.

The full detail on the report and the report itself on this link.

Content Marketing predictions for 2010

rienvdb — Tue, 19 Jan 2010 15:24:24 +0000

Predictions 2010

rienvdb — Mon, 28 Dec 2009 10:54:06 +0000

As 2009 is coming to an end, the best wishes for the next year are coming up!

But also the predictions for 2010. Not only economical views or statements are set up, also products, media and lead generation tools are getting their evolution and annex predictions.

White Paper Pundit, by the voice of Jonathan Kantor, has made its predictions about white papers in the upcoming year.

Are white papers still a great marketing tool?

rienvdb — Mon, 21 Dec 2009 15:17:13 +0000

From our perspective; of course !

Otherwise we wouldn’t set up WhitepaperCentral.com

For those still not convinced; there is the interesting blogpost of The Bloom Group

New book on white papers

rienvdb — Wed, 09 Dec 2009 13:06:53 +0000

For those still not familiar with writing papers and how to use them, there is a new book released by Jonathan Kantor: Crafting White Paper 2.0: Designing Information for Today’s Time and Attention-Challenged Business Reader.

More information on Lulu.

eBooks and other content

rienvdb — Wed, 02 Dec 2009 11:59:09 +0000

By the end of this year it looks like that content marketing is a very upcoming thing. More and more companies are distributing their papers via Twitter and other platforms (like ours). But also eBooks are finding their way to the mass.

I stumbled upon a nice website on eBooks with lots of content. Going from cheats for your daily pc game at the end of the day till full covered tips and guidance on your marketing strategies.

It’s worth visiting: Varietyebooks

Another nice one, for those interested in getting more and better sales, and willing to look at social; a new eBook on The Art of Social Sales. Nice blog also, by the way: Marketing Interactions

Old, but still beautiful… euh useful

rienvdb — Wed, 25 Nov 2009 15:27:50 +0000

As we continue browsing on the internet, there is an old paper by Darren Barefoot explaining 10 tips on how to write a technical paper.

The paper is from 2002 and contains some links that aren’t working any more and the ‘yellow pages’ for those IT-papers is nowadays a link to TechRepublic. But hey, the goal is that you know how you should write a paper and it all comes down to solving your audiences problem in a relevant and attractive way. Yes, it is you, the expert!